WPSCA Logo Redesign

When creating the new logo for the Western Pennsylvania Slovak Cultural Association, the goal was to utilize shape and color to represent key aspects of the association without specific inclusion. The logo follows Jacob Cass’s principles of logo design, especially taking into consideration the following concepts that were not present in the original logo.

  • Simplicity: the logo uses only two colors (not including white).

  • Versatility: the logo can be used in color, in black and white, and with or without the accompanying text, and can also be scaled to any size.

For the new logo, I used the shape of the Pennsylvania keystone to create the overall silhouette of the logo, the colors and design of the Slovak coat of arms for the design of the logo, and the association’s acronym to ensure the logo was specific to the organization. One version of the logo includes the full title of the organization while the other is a cleaner logo without the full name. The logo without the full name is intended for situations where the logo needs to be used smaller scale (such as when used as a part of a letterhead).

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WCA Logo Redesign

Redesigning the logo was also part of a group project for a document design overhaul for a charity organization. Winnsboro Center for the Arts (WCA) is a nonprofit arts center located in my hometown. Since WCA was an important part of my childhood, I especially wanted to provide them with a strong meaningful logo that represented creativity and strong ties to the community.

The redesigned logo includes three parts:

  • Three blocks of color representing the tri-county town

  • Shades of orange representing the town’s association to autumn through its annual “Autumn Trails” as well as an association between color and art

  • A “W” in the logo representing the “W” in “Winnsboro” and sharing a resemblance to two trees (which Winnsboro has in abundance)

  • The full name of the arts center with a strong focus on the town’s name representing a strong focus on the local community

The logo was designed using Robin William’s principles of design from The Non-Designer’s Design Book:

  • Proximity: The logo uses close proximity so all elements are grouped as one unit

  • Colors: The logo uses an analogous color scheme

  • Repetition: The logo uses the same font for the “W” in the logo and the “W” in “Winnsboro”.

I designed six variations of the logo including two using a leaf shape instead of a “W” and asked my teammates advice on their preference for the logo. The consensus was on the more angular font that gave the logo a clean, yet classic feel.

Originally, the text under the logo was black, but the contrast between the logo and the text was too intense when printed in black and white. The text was changed to grey to provide contrast between the colors of the logo.